The different personas of trade show attendees. Most often, companies begin the preparations for their trade shows only a few days before; when they are about to ship materials. This leaves way too much to chance. Trade shows are meant to cater the needs of its attendees. If you fail to impress them, then your participation is said to be a flop. Some attendees, like exploring the show by walking around. Something that they think great about exploring the show is the chance of meeting with the celebri.

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